The Logo Saga

Oh good gracious. Anyone reading this blog knows my organization is going through a name change. It's really a whole organization makeover. The struggle is maintaining the essence of the organization--its spirit, really, the 7-ladies-having-a-bake-sale-spirit--while moving forward, "bigger and better" with our new higher echelon board of directors. Now that the new name is set, that struggle is being played out with the logo. Specifically the logo colors.

The first rendition of the logo was purple and blue. It doesn't sound not so bad, but it really looked boring. (Plus it reminded me of middle school--purple and teal were all there rage in the early 90s). Then our fearless leader hit on an orange and teal scheme that I quite liked. Then I realized that those used to be the Habitat for Humanity colors. No wonder I liked them. Luckily, Habitat has moved on to new colors, so we can use them without being a Habitat copycat.

I went home from work thinking that the colors were all set. Well, I got to work yesterday morning and was told that the designer had sent us the logo. I thought that meant he had sent it in a finalized form. I opened the file: blue and brown. Now, I like the nostalgic aspect of brown and blue. It's very fifties and I could make cool retro t-shirt out of it. But I do not what the colors of my organization to be blue and brown: blue/brown letterhead, blue/brown envelopes, blue/brown everything for the next ten years. No.

A new day has dawned, and I haven't checked more work email yet. I'm curious to see what I'll find in there today.